This is a great article and you can read countless examples the importance of sales and marketing for tech focused startups or small web based businesses. I agree 100% with most of what is being said. Also very cool to create a bootcamp focused on the other end of the business.
The irony of the title, Don't Learn to Code is realized in CTA of tradecrafted.com. Under Business & Social, point 3 is "Basic Programming"
Maybe this should be renamed to: Don't Learn to Code, [much, yet, etc.]
I just point this out because there are varying degrees of what people mean by learning to code. I don't believe that learning to code is bad for anyone, just as I don't believe that math, reading, writing, literature and the arts are either.
Are there any self directed guides to traction or learning this stuff outside of attending a bootcamp?