The web site misses one obvious sentence: "Pencil is a ...". I spent 60 seconds on the web site, did not understand what the heck is this thing, and closed the web site. Will never open again I guess.
Maybe I'm a control freak, but I want to scan a few paragraphs at a speed that suits me rather than be 'forced' to sit through a promo video from end-to-end.
It's the same reason why I'd rather read a tech article than listen to a podcast.