Xbox One controller cost over $100M to develop
engadget.com
engadget.com
I certainly don't know enough to accuse anyone of tax evasion. But it does seem to be a strong incentive to classify lots of different activities as R&D.
[xbox one vs. 360 controller](http://assets1.ignimgs.com/2013/05/22/img6866jpg-5ea6bc_610w...)
With that said - they did invest in "smell-o-vision", having other displays, and probably a few other far-fetched technologies they haven't discussed. But $100 million is still a lot of cash if you ask me.
Let's assume that Microsoft started work on the console in 2007, two years after the Xbox 360 launched. Our $100 million has now become $16 million per year. Developing the controller is going to involve a lot of people: software, hardware, QA, design, supply chain, fabrication, etc.
Let's say that Microsoft has a team of a hundred people working on the controller (personally I think that's a very conservative guess). So of our $16 million we've easily eaten up half of that in labour costs. Prototyping, gearing and tooling up, and all the various other expenses associated with designing and manufacturing electronics eats the rest up pretty quickly.
This is obviously 'back of the napkin', hugely simplified conjecture, but I can definitely see how $100 million becomes a fairly reasonable figure over time.
That line is completely at odds with the title. In R&D 'alive and well' is not synonymous with spending lots of money. The key factor for deciding whether an R&D organisation is 'alive and well' is output. I.e. have they produced novel research or developed amazing products. Another important factor is the cost of that output. Anything is possible with an endless supply of slave labour (or money).
In this case I think that spending 100m on a controller that has only incremental improvements is not a sign of good R&D. It is a sign of a company with a lot of money that is not willing to take excessive risks.
As for why they'd funnel a lot of money into a controller that is nearly perfect- well, they have the money and they want to win. Isn't that enough explanation?
As a side note, I am surprised that an article where all the information is in the title made the front page. I expected some details, pictures, or analysis...
Well sure, they could have handed the team a 360 controller and $10,000 and said "make it $10,000 better". But clearly they wanted to explore more options, many of which didn't pan out. Retrospectively calling that a bad idea simply because they didn't produce something dramatically different misses the "R" in "R&D".
I.e. they did not use the 100M to make tiny improvements to the 360 controller; they engineered several completely different prototypes, which will only be relevant several generations ahead, and a tiny fraction of the money went into the improvements. Even if there is never any controller remotely like these prototypes, some of the engineering knowledge gained will pay out.
The problem with regards to Microsoft's R&D budget is that they're not winning. I don't have figures for this year, but last year Microsoft's R&D budget (as listed in their annual report) was $9.4 billion, compared to Google ($5.2 billion) and Apple ($2.6 billion).
One explanation is Microsoft simply account for R&D differently. Another explanation is that Microsoft overspend on R&D, or spend very poorly. Microsoft have always spent very highly on R&D, but over the past few years haven't had much to show for it in terms of growth or success.
I am sure there is some hyperbole and creative maths in the report to get to $100 million, but where you see Microsoft investing money to perfect the almost perfect, I see Microsoft spending far too much money on the wrong things.
Microsoft included a Kinect with every Xbox, despite the Kinect pushing the cost of the console to $100 over Sony. Risk aversion doesn't seem to fit the pattern here.
I just hope they've spent a similar amount of money on making sure the damn thing is quiet when in use.
I also wonder if this cost covers the connect too.