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Im confused. Is this a 'support our project' kind of site? Or a 'buy it now' site?

Because it makes no sense to talk of getting ripped off if your intent is to support the idea and help out an inventor.

Kickstarter tries to make this clearer. I see from this project that they couch everything as 'buying' not as 'supporting'.

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The site as a whole is a 'Support Our Project' site which is limited to hardware products, and projects turn into 'Buy It Now' when they are shipping. Projects are vetted to help ensure that the funding threshold is high enough for them to successfully deliver.

In the case of these stickers, the development is already done. Unlike typical crowdfunding campaigns, the creator is not expecting backers to fund development or absorb the risk of unexpected engineering challenges, which is why the funding threshold is set at $1.

Source: I have these on my desk, and they're awesome.

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