How is that a win/win?
1: After not having TV for years, I'm drawn to any screen like a bug to light. I find it extremely difficult to focus on things if there's a screen in the background showing any sort of moving image. I notice people that do have TVs seem to be able to just leave them on as ambient audio/video.
Also, I'm not sure I've ever been to a bar or restaurant with a TV that was OTA only (without a cable or satellite hookup).