Deeplinking: The Past, Present and Future of Mobile Marketing

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21 points·jmilinovich··6 comments

Deeplinking is pretty forward thinking. I routinely work with 20-30 different mobile advertisers and you'd be surprised how difficult it is to get traffic bought on just a device and country level, let alone product level.

>> Before long, deeplinking will become ubiquitous.

Every time I click a mobile link that sends me to the mobile web when I have the app installed on my phone, I think about this. As a marketer, the benefits are painfully obvious. As I've learned more about deep linking and started recognizing it, I've realized that it's a huge upgrade for the user as well.

If only there was some way for links ... and the targets of those links ... to exist on the same layer of abstraction.

Imagine, if you will, a "linking" app - you view content in this app, and then link to other content in this app ... I'm still working this out in my head, but I think there could really be something here ... with the "linking app" that is ...

We're testing a deep linking service that works both before and after the app is installed and integrates with URX/DeepLink.me and others. If you'd like to join the beta just email slaven at gmail.

Was/is it really not possible to "deep-link" into an app? That seems very surprising because it pretty obvious and completely trivial to support.

Deeplinking via the use of custom url schemes has been possible in iOS and Android for a long time, but has been a relatively underused feature. Now that advertisers and ad-tech companies have helped popularize it, hopefully other app developers begin to realize the value of having every app out there deep-link enabled.

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