Where does ZDNET find these bozos?
As far as I can tell, this is ZDNET hastily attempting to get some clicks by pandering to the youtube rage-quitting brigade.
Business as usual for them I suppose, but why do people post this crap to HN?
Disclaimer: I don't have a beard
Because it's a stupid reason. You would get the same response if you suggested that the reason was that HNers love to hate google because they hate logos with color in them.
It often gets couched in different language, but a great deal of HNers have a large dislike of HN because of either groupthink or mainstream-aversion.
That's probably your problem right there. You're attempting to apply a negative label ('hipster') to a group of people with whom you disagree.
If your only counter-point to someone is to 'suggest' that they only hold a particular view because it's trendy, then you're going to run into issues.
The UX redesign from a couple months back was definitely one of the triggers pushing me to look for alternate services.
Years ago, I joined gmail specifically to get away from the awful hotmail UI.