These people have a high turn-over rate and absolutely no incentive to go beyond the company policy. My point was that "the best way to win is to not play the game".
EDIT: As I thought about this, I realized we're a bit insulated from the problem, but consider this scenario:
"I tried to call SnapChat the other day to have them delete an embarrassing photo before it got to the recipient - Can you believe there's a company without a phone number? THEY'RE MY NUMBER ONE ENEMY!"
Also that is a crazy comparison, an airline is responsible for getting you to your destination alive and with your bags, it's not acceptable for them to have ineffective customer service. Even if what they offered wasn't so important the fact is you pay money for their services, the deal has to be two sided.
"I can't believe they just shut down my favorite application for doing X" - spoken by people without paid accounts.
"That company has so much money you think they'd do X" - (most commonly this one is "add my requested but obscure feature) - spoken by someone who doesn't realize that a company can be well-funded but "burning through cash" unprofitable.