I can see one little problem when the hardware/operating system of the competition doesn't match the set of features of Apple. After all, many applications for the iphone became famous for using multitouch / the accelerometer and not every competition phone has those.
Um... you do say the fast food chain that you're using in this example is an "also ran" who's name you can remember, right? I'm not sure you should be advising people to adopt their strategy.
A: it's an established market leader. You could copy it too!