Amazon is playing the game to take over, not get the small wins. There will be a day when no other business model or even the thought to dream up one will exist because Amazon will sell everything for less, to your door on the same day. They will be a UPS/Walmart for everything under the moon. The future is dark.
Point taken, but I highly doubt most investors would roll their eyes at AMZN's numbers. It's not that they can't turn a profit; they're opting not to at this point.
Or taking advantage of tax loop holes around licensing to move the profit offshore - or "sorry Mr Cameron we are just a poor loss making company can we have a taxpayer hand out to subsidize our minimum wage workforce ;-)" even mad Nad aka nadine dorries can see through that one.