In a way, this speaks to the concept of journalism in an echo chamber and being fooled by randomness. Ultimately, people (including journalists) are bad at prediction. The "accessible" founders that get noticed first get the press' attention. Next to market companies get labeled as [First mover] for [niche].

"Accessibility" has a lot to do with one's connections with journalists and perhaps location to some extent. It seems like a broken model is being used to determine what is newsworthy in tech.