Well it seems like a significant majority of people may not understand what crowdsourcing and a minority not even know what reddit is just got a chance to hear about it.

Even people I know who are in Engineering programs do not know what reddit is and generally how Internet technology could benefit them.

I don't know if you are from SV, but it seems like someone is stuck in a classic SV bubble.

Besides you never hear about the work people in tech do especially on Colbert and Daily Show. I have watched these shows religiously for many years and the only thing on peoples minds are Healthcare(US) and Rob Ford(I'm from Toronto ;).

Honestly I thought that was a better-than-average Colbert interview. Sometimes his gags and non sequiturs completely derail the topic but this one stayed pretty focused and Alexis did a good job of getting his message across.

The segment was an advert for a book and Samsung Galaxy Gear.