Is not terribly exciting,or innovative.... It's another incarnation of groupon typed on a niche market.
Sorry for being negative, but another shopping site, yeehaa, just what the world needs.... :-(
As opposed to something that advances humanity. Not another McMarketing engine. How about innovative in a new way that transcends the current freeze,that solves some serious issues that really need solved. Not willingly signing up to be spammed, not overtly consumerist. Think Eudaimonia!
You did ask!
I'm all for that, it's just that the tech press doesn't really cover companies that fit that description.
I've seen more smiles and laughter from people using snapchat than probably any other piece of tech.