* Where can I go for a nice vegetarian/vegan meal? * Where can I go for a nice meal that doesn't exclude my veggie friend? * I'm at place X and I'm starving. Where can I get something vegan to eat nearby?
Personally, I think that London is awesome for veggies & vegans. There's at least 10 specifically vegetarian restaurants that are really nice, and many other hole-in-the-wall places that aren't good for dates but are still serving good food. More and more high street chains are vegan-friendly. More and more places are specifically marking vegan-friendly dishes on their menu. (I also think that the reason that Mildred's has a young, vibrant clientele is because of its location in the heart of Soho, rather than because it's vegetarian.)
My aim isn't to change attitudes towards veganism or vegetarianism; my aim is to make it more accessible. I want to help the newly-vegan person who doesn't know that they can get a quick snack from Wasabi. I want to help the manager who's got a vegetarian staff member and is trying to find somewhere nice for the Christmas meal. And I'm trying to help veggies throughout London find new places to eat, in areas of London that they're not going to be so familiar with.