How is this different than say... http://www.dopdf.com/?
This is really a crowded space with plenty of free alternatives that are quite easy to use and work flawlessly
Well, DoPDF does look nice. Honestly, it has more features than PDF Everything. I'm not sure how to distinguish mine from theirs yet, or how to make mine worth $20 when theirs is free. Most of those features of DoPDF can be added to PDF Everything quite easily. I just have not added them, yet. Getting those in should help me make a case for PDF Everything.