This also stops the frequently problem mentioned about a waiter changing your card because you'd need to validate the purchase via pin on a POS terminal.
The downside is that you're vulnerable to shoulder surfing and people stealing your pin (at which point they really have the keys to the kingdom), but given that signature checks are rarely that stringent in the US I think it's a moot point.
Magstripes still work, but many stores in the UK have stopped accepting it as a payment method if the card fails.
I'm surprised to see no mention of NFC in this thing, that would work in Europe in plenty of stores.
In a perfect world...
Where's that?
http://www.enterpriseefficiency.com/author.asp?section_id=10...
- less liability for the merchant
- either the transaction was explicitly approved or wasn't
- sense of security for the user
- card never leaves you
- if you ever lose the card it doesn't matter
- there's no reason to sign anymore (less opportunities for fraud)
I can't quite put my finger on it but it does change the dynamic between wait staff & consumers when you're out dining - it just makes things simpler & you have to wait a lot less when you decide to leave.EDIT: It seems as if it's different at restaurants. Here, we give the card to the waiter/waitress and they return with a receipt to sign.