why not post cash flow as well?
you will also get your ass kicked for posting projected financials without a series 7 & 63
The benefits from advertising are usually used immediately. Buy a super bowl commercial? The benefits are definitely used up within that year, if not that week.
For a business like this, cash flow is essentially what you see on the income statement. No huge account payables (pay bills with a CC) and no non-cash expenses (like depreciation. Again, I'n not depreciating my advertising.)
Also, I do happen to have a Series 7 and 66 - but as I left the financial industry a while ago they aren't current. I could be wrong, but I don't think there's any rule that prohibits me from 1) selling my own business and 2) disclosing the financials without a license. Might be different if I was selling YOUR business for you.
If you have a financial background and/or sources for your points above, I'm very open to being corrected. Just let me know.
The series 7/63 issue only applies if you don't leave the usual "forward looking statements etc" disclosure.