From the FAQ: "As an additional safeguard, the Coin app will only allow you to add cards you own."
So it sounds like if the name doesn't match, it won't work (you have to take a picture of the front).
So it sounds like if the name doesn't match, it won't work (you have to take a picture of the front).
Edit: And it's on the magnetic data, too.
Currently, one assumes you can take a picture of any card and store it for visual purposes. There's zero explanation of how they authenticate a physical card (photo) with the swipe data.