Ships 2014, EMV liability shift 2015. So these are good for about a year or so.
*the remainder of the world.
> The US is dragging its feet on the whole PIN/CHIP migration.
Merchants are dragging their feet. The liability shift deadline is instituted by the card schemes themselves.
What happens in the EU doesn't always effect the US, and vice versa.
The fiasco over not implementing GSM like the rest of the developed world did is a good example - less NIH might help.
Even if US retailers were accepting magstripe and taking on the risk, I doubt they would accept a sketchy-looking unlabelled card.
Coin is betting the EMV deadline will be pushed out indefinitely or is using this gadget as a trojan horse for something bigger.