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I find it striking that these people are seemingly willing to spend years negotiating on this, and presumably spend a lot of money in the process, while not having learned anything about the failure of the previous agreement. It seems also clear that the US trade representative is not interested in balancing the interest of the public with business interests.

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History shows that a people roused is a force without equal. But it also teaches us that rousing a people is far from an easy task, and it becomes harder the more often you try it, or the more often it's necessary.

This creates an incentive to try again and again and again. The costs are minimal (lobbying is cheap when you're a multi-billion dollar industry), the risk of blowback practically non-existant (no one boycots Disney), and the potential rewards are huge.

Therefore, I think you're incorrect when you say these people have not learned anything. Defeating one treaty or proposed law does nothing to prevent them from trying to pass the same reforms at a later point.

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