Facebook isn't just losing ground to a specific demographic, they're losing centrality and relevance in a market they defined. While Facebook may be pervasive, it's pervasive in the way that Microsoft Office was in an era of Macs and Google Apps 2 years ago; We all kept a copy of Word installed for when someone emailed us a .doc or .ppt file.
Would love to grab lunch or discuss further where this is all headed from a broader market and societal standpoint, for anyone in the Bay Area.