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Woodside said that the average worldwide is more around the $200 mark.

They say their target research shows that people are spending $200 on poor quality phones. If that's the target they're going for and that's what they research shows, I don't think they missed the mark.

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Nokia has been making great windows phones for cheap like the 521 that routinely available for as little as 70 bucks. The hardware is lower spec as compared to this one but windows phone is known to run well on slower hardware. It will be interesting to see how well Android runs on this.

I have recently returned from business trips to China and India and it's a fair statement to say that people are either spending a whole bunch of money on flagship phones ($1000 for a Galaxy Note 3 in India), they're sticking with dumb phones, or they're reluctantly forking over $200-400 for entry level smart phones. Karbonn, Oppo, Meizu and others are all trying to crack this market, but until now they're spent more time trying to compete at the "cheaper flagships than Samsung/HTC/LG/Sony" than than the "accessible decent smartphone" market.

It seems very similarly specced to the htc first, the "facebook" phone, which is just about the best deal as far as used handsets go. I got mine for $140 shipped from gazelle's ebay store, and it has been a delight to use.

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