There are 21 million college students in the US. 10% having Netflix accounts isn't completely out of the question, but it'd be a very impressive level of market penetration.
http://www.usatoday.com/story/life/tv/2013/09/18/netflix-hul...
Content is open by default.
DRM is a method by which you prevent people from accessing content.
DRM is not "necessary" by any possible meaning of the word. It's forced upon people by the ignorant.
There is no legitimate need to hamper fair use in the way that DRM does, especially considering that it fails at its goals.
Your statement is in dire need of things to back it up.
The question is, does Netflix streaming have a better experience than DVDs? I argue yes (as evidenced by the fact that Blockbuster is out of business and Netflix is booming). CDs don't have DRM but Spotify does. People use Spotify because it's more convenient. People don't use it because of the DRM, but studios are willing to trust it because it has DRM.
The point I'm arguing against is "DRM has never improved the experience". I point to two things that exist because of DRM that are arguably more convenient and have a better UX than the DRM-free or broken-DRM versions.
> The point I'm arguing against is "DRM has never improved the experience". I point to two things that exist because of DRM
You point to digital media. Digital media has existed as long as digital media has existed. DRM is a much newer thing. It has done nothing to enhance digital media, except restrict its ability to be enjoyed.
That some short-sighted dinosaurs insist that they must have DRM to release digital media does in no way mean DRM improves or provides the experience of digital media. It just means that some people want to reduce the experience of something which was working fine in the first place as a prerequisite to ship.
That's their decision and their call to make, but they have been proven wrong about that in the past and will be proven wrong again.
That's the entirety of my point. DRM doesn't make digital media possible, it makes studios accepting of digital distribution, which is an improvement on user experience.
Also it's not Netflix's choice the studios hoist DRM on them. Unless your solution is dropping the cast majority of their library in order to support the video tag.
(On ARM-based Chromebooks, Netflix already uses an HTML5 interface.)