We do plan to store a bunch more data than we deal with now, but mostly we migrated because we're looking to build a better ball of mud, to borrow a perfectly legitimate analogy from elsewhere in the thread. What we'd like to scale somewhat cleanly is a business which benefits from us building less broken applications, and PostgreSQL is obviously a less broken foundation for the kind of software where it matters if you are correct about things.
If anyone would like a reason to let us know at length what incomparable buffoons we must be for any of writing PHP, rolling our own application framework, still owning physical hardware, or getting a little overexcited when the code doesn't break too badly, I will cop to all of those and more in public, but please don't read the linked post as a strong technical claim about Hard Problems in the Land of Webscalonia which demands & merits a detailed refutation. Posts on sparkfun.com don't tend to be written for a web nerd audience (we sell blinkenlights) and most of us survey a very different conceptual landscape on a day-to-day basis from the average HN reader.
(For clarity here, I write web stuff at SparkFun, and most of my time lately has been on this project. Author of linked piece is my boss.)
Edit: And my apologies if this reply to a rather simple question comes off a bit reactive; consider this my reply to the thread as a whole?