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The $65 is the pre-order crowdfunding price and includes a (~$10) steel shaker bottle and free shipping. I'd expect the final price to be lower.

People who don't cook are looking to save a lot of money even at the $65/w price point.

The rat does concern me. From the video they have a huge warehouse and 95% of it is for kickball and interviews. They mix they shit in a room Dexter wouldn't even kill in. Why not mix it in someones kitchen? It would be cleaner, mine is.

Yeah, I spend even less than that. The price would have to be somewhere around half of that to make it attractive for me.

That's incredible to me...even at $65 it's less than $10 a day. Half the price would be like $1.25 a meal.

I spend almost that simply for lunch each day (sushi, sandwiches...food on-the-go), so for me spending $65 a week would pretty easily save money. Makes me curious how many people (in the U.S.) spend less than $65 a week on food.

Food prep in a dusty old warehouse is, however.