Have you also tried Sports Nutrition, they also have shakes and powders –some proteins, the ingredients can be similar. The whole article sounds like a fancy way to reinvent a bike. What’s new in this substitution food endeavor? One can live for 30 days on shakes and sports nutrition, or it can be used as a supplement to traditional food. One can even leave with No food at all if drinking a lot of water and juices for 30 days, some people do that. Why investing several millions in it? To create another hype?