The copy on the home page is good, thumbs up for that!

I am not so sure about the color-sheme. Do you think redish is the way to go with that topic? I am not sure myself but somehow I have never seen a packaging for baby-pills or so using that color. I think it provokes un-good associations. (Yeah, while beeing the perfect fit, but there are moments in where not stating the obvious is the prefered way).