Many great generals who've won hundereds of battles never fired a shot in the battles they've won.(After the medieval times maybe. Don't quote me Alexander leading the charge amongst cavalries)
I am not a big fan of Jobs, but even to me the correct way to sell the book is probably not to discredit Jobs, but to credit Ives. Designing iPhone, iPad, iPod and etc. is by itself an incredible feat; discrediting Jobs is simply uncalled for.