Could Media Get Too Smart about Consumers?

Not to nit-pick but the "a" in that font ("15px/20px Swift") is completely distracting...

Reminds me of a story I read where a father calling up target because they sent his teenage daughter a bunch of coupons on pregnancy related products based on her past purchases. Turns out target was correct... Still, they now try and disguise things by adding more random products to those coupons so it's less obvious when they figured out such things.

The problem IMO for online marketers is if your only doing one add you need to target the most likely purchases which get's you back into the creepy.

Edit: http://www.forbes.com/sites/kashmirhill/2012/02/16/how-targe...