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Those kinds of bundles are usually Hail Mary plays for more sales for the publisher (WB).

Case in point, THQ did the biggest Humble Bundle ever, because they went bankrupt and needed the money for liquidation.

EA topped that with the Origin bundle.

Ah right, forgot that Origin bundle was higher.

I'm actually curious how much EA netted with each sale, given the bandwidth costs for some of the huge 20GB games must not have been cheap.

All the money raised by the Humble Origin Bundle went to charity. EA kept none of it.

EA donated 100% of their share to charity. They netted people actually bothering to install Origin.

http://blog.humblebundle.com/post/58256397346/introducing-th...

Not to mention the tax write off that they'll get for donating such a large sum of money. It's definitely a win-win for EA since they were able to market their Origin platform in the deal.

Pretty ethical marketing too. Giving away a bunch of games to encourage donations to charity is better than pulling games from Steam and releasing games as Origin exclusive like they have done in the past.

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