Heh, well I actually say "developer", because "artisan" sounds douchey, "engineer" is (imo) incorrect and "programmer" tends to be a very narrowly defined role. Design and operational sides of a "developer" are not really adequately covered by "programmer".

But that's semantics really. We're talking about what sort of techniques do you employ. It doesn't really help to say that programmers use "programming" techniques because it says nothing about the common attributes with other industries / professions.

Which is where "artisan" comes in. A good developer is, IMO, more like an great chef - excellent technique, a wealth of experience across many disciplines and the best tools are the (ahem) recipe for success, not "good process".