In the most polite way, I must ask: what are you hoping to accomplish with this poll? Of course a name "matters:" you can't call your flower company "moldy cheese flowers."
So I think the answer is probably more nuanced than "as long as it's not a name that is blatantly awful" like the one you suggested.
My default position after watching this industry for a few years is that if you have a trendy name, I won't even bother visiting your home page. I'll change my mind given a good reason, but that would be something like a personal recommendation from a trusted source or seeing favourable comments from credible posters on sites like HN.
For example, right now, if you have a start-up and you have chosen a name consisting of some random, non-descriptive word followed by ".ly" or ".io", I am going to assume you would be a waste of my time without even looking. Sure, I might miss out on a good thing for a while, but I'm willing to accept that risk to avoid forming a foolish business partnership with a couple of youngsters who once read a book about MVPs, spent a weekend throwing up a sign-up page using Bootstrap, and hope to flip their company or at least secure an acqui-hire within a year. When you launch selfish.ly or blocking.io, that's what you look like in my head.