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I think there is an opportunity for a startup to deliver a mobile messaging platform for developers to build apps on.

Parse.com would be ideal, but unfortunately is far too expensive for this use-case.

If this already exists, or someone would be interested in exploring this with me, let me know.

Correct me if I'm wrong, but aren't Kik Cards exactly what you're looking for?

why hasn't Kik taken off like the other group messaging platforms? Its always been the better application and it was the first of its kind.

I'm really not sure about the branding of it. You'd think it was a game or flashcards or something in that region.