"Maximizing shareholder value" is as pernicious an idea now as the day Friedman uttered it. At least post-2009 it's universally recognized as such:
http://articles.washingtonpost.com/2013-09-06/business/41816...
http://www.forbes.com/sites/stevedenning/2011/11/28/maximizi...
You have responsibilities other than making money. Paying your dues as a citizen is one of them.