How I Built a Performant and Measurable Content Marketing Engine

In your experimentation, have you ever come across cases where certain content strategies improve metrics but you ultimately felt they didn't improve the quality of the content?

That's a really good question. Link baiting is the only example I can think of - creating a questionable title to drive views.

Other forms of lazy content creation might be copying and pasting big chunks from other blogs and adding some commentary. Oddly enough, that seems to work pretty well.

Since when is a mailing list of 1,000 readers considered massive?

Interesting post.

I'm curious, how much time do you spend every day on this process?

About 60 minutes writing a post. The daily analysis is just a minute to check the dashboards. And then two or three hours each weekend. Maybe 10h a week.

Thanks. I wished I could write posts so quickly!

beautiful blog. What platform/theme is your blog on or is that hand-rolled?

thanks. it's hand-rolled on jekyll/github.