Short term, quarterly numbers-focused business people. Lying off 50% of their employees will also improve their numbers by 2015.
Apple and Google have become the largest tech companies thanks to their consumer facing products. Selling Xbox and Bing will only seal MS's faith as another IBM. Windows Phone and Surface will stagnate (even more) and eventually they will have to be let go too.
Non-tech people often ask me if IBM still exists when it is mentioned in a conversation. They'll be asking the same thing about Microsoft in a decade or two if Elop takes over.