We don't know who wrote the piece. The author is anonymous, but their words will probably reach a far, far wider audience than if they had published under their own name.
That's the way the movement works. It is decentralised. I'm sorry that you think it's pathetic.
I am not well versed in history, so I can't say if this is novel, but it is a fabulous idea.
It is clear to me that, just as thought can emerge from the movement of charge between networks of neurons so can it emerge from the chatter of a million people. The same processes are at work, you might call it 'emergence' but I suspect that our mathematics does not yet capture it's description adequately.
This is the kind of system we need to develop and enhance if we are to create a better world. Our social structure is prescriptive and too rigidly hierarchical, it has broken away from it's dynamic, organic roots and lost touch with the magic that seems to generate flexible and resilient structure out of nothing.
If you accept the isomorphism between the mind and society, then you may see that the internet is radically disruptive. It has made communication orders of magnitude faster and it has changed the topology of the network described by society. This is changing us, quickly. For better or worse remains to be seen. But I suspect the effects of the internet revolution are only now beginning.
Perhaps I'm just seeing what I want to see...
The battle outside ragin' Will soon shake your windows And rattle your walls For the times they are a-changin'
(attribution should not be needed)