Also, I'm not sure natural gas is all that cheap from a power generation perspective. Combining page one of this: http://www.eia.gov/naturalgas/monthly/pdf/table_03.pdf and page 25 of this: http://www.fas.org/sgp/crs/misc/RL34746.pdf suggest that natural gas is still 2x more expensive than coal per BTU.
Power companies just pass through market rates, they are mostly ambivalent to driving down rates as they just tax tolls on each transaction.
http://www.cpuc.ca.gov/PUC/energy/Electric+Rates/
Of course this is subject to a long-term constraint that rates must be sufficient to support generation and wholesale purchase... but there's no direct "pass through of market rates" on an hourly, daily, or monthly basis.
In the meantime, nimbler companies can make a lot of money filling a market need while taking a little more risk.