Tesla Motors' history, according to Elon Musk
teslamotors.com
teslamotors.com
It's not like it is impossible to do.
Tesla S is $50K...you can probably slash 5-10K by having them use a smaller base vehicle, instead of the Jaguar XF.
Smaller base vehicle means you need less batteries. The S weighs 4,000 lbs. so by using something the size of a Civic for the base vehicle, you can probably slash the weight down to 2,500 lbs. Which means you can probably get away with using 4,000 battery cells instead of 8,000. So if they pay $5 per battery cell that's another $20K saved.
Bam electric civic sized vehicle, for $25K.
Iff you're right, and Tesla could get their unit cost down to $25k (a final BMW sticker price, FWIW), they'd still be left with the challenge of bringing a mass-market product to market. They'd have to build a sales and delivery channel, create a supply chain that could sustain the volumes required to run a lower-margin business, and, after all that, be competing in a segment that services value-conscious buyers, many of whom are already confused about the difference between hybrid and PEV.
That's iff you're right. But you probably aren't. Because you're swagging materials costs out of thin air when talking about a product that went from $140k in materials alone to $80k in a span of months. That was apparently a harrowing crisis for a product with a six-figure sticker. For a car that would go up against a BMW 3-Series, they'd have no such margin of error.
In the end, you have to ask yourself what the world should be getting from Tesla. If it's technology, then who cares who they sell it to first? Why would you ask them to pursue a business model that increases the chances that they'll go out of business before they ship rev2, rev3, and rev4? Why does the final product even need Tesla's badge on it? Maybe, like many other luxury manufacturers, Tesla's badge will always be prohibitively expensive, but their components will OEM to much more cost-effective platforms from Daimler.
Technology is nice and all, but someone always has to foot the bill. If it's the taxpayers they should at least get something in return.
Public risk, private profit. As it has been for a while.
That said, guaranteeing a loan to Tesla is about the best thing I can imagine taxpayer funds being used for. They are shipping electric cars now that people are raving about, and expect to be cash flow positive soon.
Electric and hybrid propulsion is the future, and if we can get their faster with some loan guarantees, why not?
Given I have little choice in how that money is spent on a large scale at the federal level (beyond voting for my senate, presidential, and house representatives). I am happy that least some of it is going to help develop a new technology that has needed more support and could have a large positive impact. Even if the chances of success aren't definite, at least they have a working product.
While listening to my fellow colleagues and friends reflect on how much is spent on hourly rates for defense contractors here in washington dc that have very little working product I don't feel as bad.
Although, I agree that it can be a negative as we are investing a company with foreign interest and already wealthy private equity holders. To resolve your issue more stipulations could have been made for Tesla in order to grant them the money so that the public can somehow have a more assured return on investment.
If it's true, I have no sympathy for the former CEO, as he really screwed things up. Tesla seems to be in better hands with Musk, who I've always admired personally (which could make me biased, but reading this has confirmed by feeling about it).
EDIT: I don't think of myself as too biased. I admire Musk, but Martin Eberhard graduated from Illinois, which is where I go to school. I would see both as innovators, but Martin seems to have stepped way out of line on this one. There is a huge rivalry with UPenn, so I can't claim too much admiration towards Musk ;)
What?! Such fees must be, at most, a few thousand dollars; it seems really weird that someone worth what Musk is would do this just to save (what is for him) pocket change.
http://www.autobloggreen.com/2008/06/23/autobloggreen-qanda-...
I have an impression of Elon Musk as a self-aggrandizing money guy, but I admit that it may just be my prejudice showing.