President Obama endorsed the nickname, saying, "I have no problem with people saying Obama cares. I do care."[2] Because of the number of "Obamacare" search engine queries, the Department of Health and Human Services purchased Google advertisements, triggered by the term, to direct people to the official HHS site.[3] In March 2012, the Obama reelection campaign embraced the term "Obamacare", urging Obama's supporters to post Twitter messages that begin, "I like #Obamacare because...".[4]
[1] http://en.wikipedia.org/wiki/Patient_Protection_and_Affordab...
[2] http://www.cbsnews.com/8301-503544_162-20092578-503544.html
[3] http://www.politico.com/blogs/bensmith/1210/HHS_buys_ObamaCa...
[4] http://thehill.com/blogs/blog-briefing-room/news/217893-obam...