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Paragraph 1: It's likely your fault, luser

Paragraph 2: If it's NOT your fault, stop whining about the shipping costs. Do you know how expensive it is for us to pay for that stuff?

Paragraph 3: If we made stuff that didn't break we wouldn't make money. So we make stuff that breaks.

Paragraph 4: We've ditched this anyhow. Why are we still talking about it?

OK, maybe "NFC ubiquity" is crazy hard, but so, apparently, is customer service.

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That's a good summary. We definitely underestimated the cost of customer service. I'd say that after a year of having our KS campaign, we've spent 40% of our time keeping people informed. The irony is that with that time we could have easily added the quality and polish that most customers are upset about.

That's not irony, that's bad decisionmaking. It's akin to saying that it's ironic that the cost of the cleanup at Fukushima outstrips the amount of money saved by not building it well enough to withstand a large tsunami.

Maybe so. We're not building nuclear power plants though, but NFC readers for iOS. We're doing it more to bootstrap an industry than to sell widgets. The mistake was to not consistently reiterate that message throughout the campaign.

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