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Comment by zaidf | Hacker News Reader

We operate with this mindset for each of the roles in our org:

Sales: assume the product sucks and your job is to convince customers to buy a really shitty product

Product: assume that there is no sales and your job is to create a product that people cannot stop raving about after using it for few minutes

Client Services: assume the product sucks and your job is to still keep the customer satisfied

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You working for Red Bull?

Edit: To clarify: Red Bull is, for me, THE epitome of marketing. They sell a tremendously unhealthy product (bacon-smell car) as something that is healthy, basically by connecting themselves with extreme sports. Red Bull IS extreme sports and lifestyle. How insane if you think about it.

Curious, is Red Bull any more unhealthy than Coke?

I don't know, probably not. But Coke's marketing is more towards lifestyle in general. Red Bull is explicitly associated with "being active", "sports", even "high endurance" and "extreme situations". But in these situations, you won't need a Red Bull. Red Bull establishes a fake image that, to some degree, is the exact opposite of the actual product.

> But in these situations, you won't need a Red Bull.

It's pretty easy to attack a product with the argument that "you won't need" it. There are only a handful of things that humans truly need.

I think what he means is this: When I'm tired from snowboarding, skateboarding, or really any of the extreme sports they sponsor; Do I feel like grabbing a Red Bull, or do I want water (and 5 minutes to catch my breath)?

I understand but that goes for just about every marketing campaign. If I want a threesome, the answer is not to saturate myself with a can of Axe.

Ha! That's a hilarious analogy. What would you do instead?

Seriously, have you seen what they do in extreme sports? I think a bit of Red Bull won't kill those guys, but lack of concentration might. :)

I agree with you though.

Red Bull is extreme sports, bottled for the sedentary.

Haha, I like your way of putting it. I'll save your comment and re-use it when I have the chance :)

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