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True. Apple uses a number of cloud services including Azure, AWS, etc.

I've heard Apple using Azure but never heard of their use of AWS. How come this isn't advertised on AWS's or Azure's related page(s)[1]?

But "for some reason" I can't think Apple sharing their experience with a platform online. It's not in their DNA, I think.

Because Apple's agreements with these companies will include a clause stating that they cannot publicly acknowledge they supply Apple.