I appreciate you offering up fair counter points. I think anyone who reads this article should take a look at your response to understand what "long hours" can mean in a good way. Definitely agree there's a lot more to discuss.

It's worth noting that the original article is content marketing for that company and they do not explicitly state that "culture consulting" is their business in the article. So it's fair to say they are using this as a mechanism to get more customers, and offering a fair point of view is secondary.