500k for consulting???????
A US man year has ~235 man days, so that's just roughly 1 external FTE for a year. Not so much, actually.
Looking besonders technology: lawyers, marketing and branding consultants, and, last but not least, management consultants.
$2000 is not outrageous.
Why would you do this? Examples:
* a team to write the Android port(s)
* a Web design team
* QA
* HR
* Legal ($$$$$)
* etc.
All of these will be at different rates. You might outsource parts of the technology to hit your other growth goals.
For e.g For our startup we do not have capital for tablets.. so the question becomes how can we get things done without purchasing the tablets. Repurpose the existing devices used by customers or some other way to do things? We came up with hacks that use cloudprint and existing printers, and SMS to cheap handsets (< $10)
also, a lawyer may have taken 10-15% of this all by himself, especially if venture capital is involved.