Facebook Click Fraud Enraging Advertisers
techcrunch.com
techcrunch.com
What started with 1-2% of clicks being fraudulent, has progressed to some ad campaigns recieving 10 real clicks to 90 fake clicks.
And this is over 10,000s of clicks.
FUCK Facebook because they do nothing about it, simply providing a boilerplate email.
EVEN an IP exclusion tool would help, but Facebook doesn't have that.
But what the fuck do you expect? They treat their customers like shit. They have "Ad reps" on their platform who serve only one purpose: to increase your daily budget on their platform. Ask them anything else and they are totally fucking clueless.
Also, apologies for the recurring vulgarity but this has been an issue for me for the past month. It's money.
In the meantime given the bad customer service and probable time frame, the best thing to do is suspend your ads. FB will pay a LOT more attention to that than how many customers call up to verbally abuse their salespeople or vent on forums.
Maybe you are hoping for some reassuring words + action, but I've been there and it can take awhile before a competent manager notices there is a problem to be fixed in the first place. Then they need to do a lot of analysis to make their own definition of "fraud" (a misleading term that covers a large spectrum of behavior), which may not be possible to unambiguously apply to historical data.
As my business advisor Barbie likes to say "CPC is hard! Let's go shopping!"
It's a terrible situation for everyone involved. It's the great lie of the internet. MySpace laid off 30%. Seriously, why does anyone think Facebook is immune?
It doesn't work people. It just doesn't work.
You can demo-target display ads all you want, but the facts remain: search engine users are searching for something specific while social network users are just dicking around.
Facebook's current advertising model is essentially the same as Yahoo's display ads plus some demo-target frosting. Note that a) Yahoo has additional revenue streams and b) isn't doing that well.
It is another to use that fact to reach a conclusion like "It's the great lie of the internet."
I use facebook. And clock over 10 hours a day with a fb window open. According to the OP, I've bought into some type of a lie. I'm wondering what that is.
Re: revenue...give them time. I think they'll figure out. It usually takes web companies with explosive growth some time to pin down their source of $.
And offering myspace's poor management as evidence of why facebook is bad makes zero sense.
I think facebook's paypal-killer will be its source of revenue in future.
Joking aside, you are right. It is unlikely that this is anything but a flaw on Facebook's end.
Click an advertisement on Facebook, you'll see it redirected as Facebook registers it in a few milliseconds, but you'll have several seconds before the actual targeted site loads and can easily close it.