Under the Radar Startups

Many sites go unnoticed even though they are providing a real public service. As an outside spectator of the "silicon valley hype machine," it seems that none of these sites really fit their mold. I.e, "Changing the world in one fell swoop!" Their mass impact is exponentially more subtle than Twitter, but still quite effective and important.

At the site I co-founded we are in a similar situation. We provide bank rates, reviews, news, etc. and we know that these are important issues to the average consumer. However, this doesn't necessarily translate into TechCrunch writing stories about us. We're just not that cool...

But, as we all know, you don't have to be cool or change the world to be profitable.