APK Downloader
apps.evozi.com
apps.evozi.com
Clicking the Download & Install Now button gives me a popup that says to go to evozi.com/l.php?go=apkinstaller which tries to download APKDownloaderv200_downloader_by_APKDownloaderv200.exe
McAffe detects this as Artemis!5D95FF710F55
I guess to be fair the popup does warn you that the installer may contain extra software.
I can see Google banning this or trying their best to block this pretty quickly though and shows just how far Google has fallen from being open. I could be wrong though, will be watching this website with interest (and using it to download all my apps, for sure). Props to the creators.
EDIT: For those wondering why Google would be bothered by this - the Google Play app distribution channel is the big factor that requires Android device manufacturers to pay their license fees for Android and prevents them from forking the platform. An Android device without Google Play is an automatic no-buy for most consumers. However, if APKs - even just free ones - could be downloaded onto a device without Google Play, then it allows users and manufacturers to easily bypass a lot of the lock-in.
As an android game developer... if we tell Google Play a game isn't compatible with a particular device, there's generally a very good reason for it.
A number of broadcasters cut deals with Samsung to give their VOD apps exclusivity on Galaxy hardware, and the Twitter Android Tablet app is currently not available on the Nexus 7 due to an agreement with Samsung.
And it's not just a control issue, it creates actual problems for me as a developer. It makes it easier to create rip-off's of my APK or adding malware and rehosting the package, or extracting my sound and art assets. And you know some of these users will be contacting me for support when something breaks because they are sideloading the app. I also can't automatically roll out new versions of the app to these users, causing fragmentation of the user base or bad reviews and ill will if I have to ban their old app version from my online backend.
While all of the above already happens to some degree today, I don't look forward to it becoming common practice. I'd actually prefer you not download my completely free (with no ads or IAPs) game at all if you won't do it through a channel I've setup.
So, assuming Google won't block this, I won't be needing a GMail account to use Android (without Google apps) from now on? Nice!
edit: Actually, that's not true for the browser extension. You have to provide your gmail login and your device ID. Bleh...