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The name makes me think of the English Defence League. Not a good association.

While the intent is laudable, this is ridiculous. If you are serious about Internet freedoms, then act serious about it. Take example on the EFF.

Information freedom is a major social and political problem --I would say it qualifies as a civilizational problem, and one of the biggest of our time. And this kind of attitude and branding make people that much less likely to consider it seriously.

Does anyone else think their branding choices are a little immature/unserious? I mean a cat...?

The site is intended to appeal to the armchair activists of Reddit, so the branding makes some amount of sense.

The Internet Defense League