> For me, it's all about keeping some control over technology.
That's fair enough, but you are very much in a minority.
That's fair enough, but you are very much in a minority.
It's boring to see everything being reinvented again, just with more color and horrible mistakes.
A quick note to web.de and gmx.whatever who send mails as HTML-only: you suck
I can tell you that on just about every metric - brand recall, clickthrough rates, ROI, unsubscribes - HTML outperformed plain text. There were exceptions, both in terms of types of campaign and types of sender - say, if your list includes lots of Hacker News readers.
We found, for example, that including just one image will increase open rates by more than 50% but I can't find it now. Another article on the same topic is here - http://www.alchemyworx.com/alchemy_worx/2009/newsletter/issu....